sell, tech

Viamedia has acquired LocalFactor

June 13, 2025
Company 1

a publicly-traded media and telecommunications conglomerate

has acquired

Company 2

a leading provider of innovative solutions in OTT, CTV, and performance TV advertising

Viamedia, the country's largest independent digital and linear advertising rep firm, has acquired LocalFactor, a tech-enabled digital advertising company specializing in omnichannel programmatic advertising solutions for large regional and national brands and agencies.